I’m someone who enjoys the process of learning and self betterment — and because of that I’m quite fascinated or I would say, interested in a multitude of different disciplines. I’m into technology, fitness, nutrition, literature, philosophy, coffee brewing, horology as well as things that would make our lives better! I also enjoy travelling too; because it is truly an eye-opening experience to see how people of different cultures function in their daily aspects of life and learn values that are inculcated within them.
Responsible for the conceptualisation, implementation, and analysis of key business reports across internal business analytics teams.
Involved in the centralising of the tracking of campaigns launched by both internal & external stakeholders. This is in an effort to have purview over all of the campaigns and ensure consistent tracking methodology is applied across the board; in which serves as a basis for fair comparison.
Spearheaded analysis on customer behavioural patterns for commuters identified based on the various modes of e-payments and strategised ways to drive cashless behaviour based on existing and new value propositions.
Analytics on the wealthy with the bank
Delivered data-driven analytics by collaborating with various stakeholders across teams and departments to translate business requirements into actionable insights and drive business strategies to empower growth.
Campaign Analytics: leads generation, conversion tracking, development of tracking methodologies to accurately measure campaign outcomes and tweak value proposition as necessary.
Overseas & Local Internship in the Big Data Laboratory, Hitachi Ltd.
Development of a graphing database to identify the shortest path to get from point A to point B (djikstra) with customisable preferences.
Developed custom functions (i.e parallelised queries, shortest path algorithms) and implemented these functions into the database to enhance efficiency, accuracy, and effectiveness on the output of the shortest path graphing database.